BECOME THE MAN WOMEN WANT
3rd of November 2014

How To Be Attractive To Women, Pt.5: Style is Sexy(Aesthetic Proof)

Introduction:

Women care a lot about style and aesthetics because it signals other important traits such as intelligence, social ability, and resources. It’s very easy to become better than most guys in this area, and in this episode Tucker and Geoff tell you some simple things you can do to improve your aesthetic sense and become more attractive to women.

Podcast:


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Video:

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Key takeaways:

  • Beauty and aesthetics and style are an honest signal of things that women care about, such as intelligence, social ability, resources, etc. It’s an area that women care a lot about, and it’s really easy to become way better than most American guys by having basic style and aesthetic sense.
  • Grooming is very important. If your girlfriend likes clean-shaven, be clean shaven. If your girlfriend likes scruffy, then be scruffy. Find out what she wants and integrate it into your daily grooming routine.
  • The way you smell is super important. Wear unscented bodycare products and spend some money on a good cologne and use it lightly. One way to pick out a good scent is to take a female friend or family member to a department store and try things on and get their opinion. You can also ask a girl you’re interested in to come to the store and help you pick out a cologne.
  • The key thing with clothing is fit. You need to wear clothes that fit you well. If you don’t know what’s best, ask the salesperson, or bring a woman with you. It’s also beneficial to stretch yourself a little bit to wear stuff that’s a little finer, a little more stylish, and a little more formal than you are used to because women will appreciate it.
  • Women don’t just interpret how well-dressed you are in terms of your style, they also interpret it in terms of how much effort it he making to look good for me.
  • It’s better to have a wardrobe with a small number of really high quality things that really fit you well than a closet with a bunch of shit.
  • Keep your car clean, adn avoid putting tasteless shit on your car. Before you put anything on your car, ask yourself “would any woman think this is cool?”
  • Make sure your accessories are tasteful. Accessories send very clear signals about you, and if you don’t understand what you are signalling, you’re signalling inferiority.
  • In your home, have lighting that is at eye level or below that’s warm in terms of its spectrum. Candles are also great and make you look better in terms of your complexion.
  • Invest in good high thread count cotton sheets, and keep them clean.
  • Make sure your bathroom is clean. Replace your shower curtain every few months. Make sure you have enough towels — women need like three towels. Women will also judge you based on the things you have in your bathroom, everything down to the type of shampoo.

Podcast Audio Transcription:

TUCKER:
So, in this episode of The Mating Grounds podcast, we’re going to talk about beauty and style, and we’re going to talk about why your taste matters to women. So this is a subject that I don’t know a whole lot about simply because if you listen to the podcasts you might not know this, but if you’re watching the videos you’ll know that I have the same grey shirt on in every single episode. I don’t only have one grey shirt, and we didn’t record all these in a row on the same day, I just own about 40 of the same shirt and I wear the same thing every day! So clearly my approach to aesthetics and style is find something that works for me and then just repeat it over and over, which is – that works for me – but I have a lot of other things where I’m really great so I just basically make sure I’m not fucking up my style, and it works right? That’s one approach to style but for a lot of guys I think you can take a lot of benefit with women if you develop a little bit of aesthetic sense. So for those of you who are retarded, by the way, aesthetics means having a sense of beauty and sense of style. So if you develop an aesthetic sense, women will – it will appeal to women, they will be attracted to it, and they are going to like you a lot more. It’s very unconscious – it can be conscious and unconscious – but it’s very influential on attraction. So, Dr. Miller, why don’t you talk for a second about aesthetics and evolution, why beauty and style matter in evolution.
GEOFF:
Yeah, Darwin realized, way back in the 1840’s that female animals in general, all the way down to insects and birds, care a lot about male beauty. They are very attracted to it, and that’s why males evolve sexual ornaments, because they are beautiful. Saturated color, symmetry, fine detail, iridescence, right? If you look at amazing Birds of Paradise and stuff like that – peacocks – it’s all about the beauty and the style. Now animals literally have to evolve those body traits, but humans can put on stuff right? We have clothing and ornamentation, and we can surround ourselves with beautiful cars and décor and furnishings and apartments, and it’s the same principle – that females will assess your genes and how good a partner you will be, not just by your strength and not just your intelligence but also your sense of style.
TUCKER:
Ok, so just really quick, if I haven’t been listening to a lot of podcasts in the past – because I know we’ve talked about this a bunch, but let’s just really quick explain why, if I’m a dude, I don’t understand – why do women care about beauty? Like why does an animal care about – some Bird of Paradise, why does the female bird care about whether the male bird has pretty feathers? Like, why the fuck does that matter? It doesn’t make sense.
GEOFF:
Basically, because beauty is difficult right? It’s hard to grow a big ornament. It takes matter and energy. You’ve got to preen it and take care of it. It’s easily injured and disrupted, so if there’s a predator that chases you and catches your tail, your tail’s fucked up. So it actually takes strength to achieve beauty. Bowerbirds are a great example bowerbirds live in New Guinea, Australia – they build these huge elaborate bowers. They decorate them with shells and flowers, and anything they find in the forest that’s colorful. And that’s how they attract the females. But the males also steal each other’s ornaments. Right? They fly around, and if there is an undefended bower, they will steal all your beautiful shit, and take it and put it in their bower. So if you have a beautiful bower, it means, not just hey you’ve got great taste and you can forage for these objects, but it means you can defend it right?
TUCKER:
So, alright, in summary guys, beauty and aesthetics and style are an honest signal of things that women care about. Either intelligence, social ability – because you can figure out what other people like and don’t like – resources, any of these things, they signal things that women care about alright? Okay, so let’s talk – let’s actually talk about this, cause this is really funny. The reality is, most guys in America have abysmal style, like really bad right? And so you were just talking about this with me is that for a lot of guys, a lot of guys who trouble improving in other areas that like, if you’re short? There’s nothing we can do to help you get higher guys right? Or get taller – (laughs) get higher…you can definitely get higher, especially if you live in Colorado or Washington state, but we can’t help you get taller. But aesthetics are a way that a lot of guys can compete, and compete really well. Why don’t you talk about that for a minute?
GEOFF:
Yeah, so if you’re a young guy in Italy, it’s hard to get better than average, in terms of your sense of style and dress right? Even if you are an aristocrat in Britain, most of those guys have a pretty good idea of what to buy, what to wear, and how to take care of it. But most American guys have no fucking idea of how to look good to women – mostly. And so the bar is really low. Women are bitterly disappointed by this. A lot of women invest huge amounts of time and money and energy into looking great for guys, and guys – and they care about it and they notice it – and guys don’t reciprocate, and it drives them nuts. And if you talk to women, particularly in places like New York, where the women invest really a lot in style –
TUCKER:
San Francisco, LA – big cities…
GEOFF:
And they’re like, the guys here, some of them kind of try but honestly, most of them don’t spend, like they spend zero minutes of the day thinking about what to wear, what to buy. It’s just not even on their radar. I’m not going to sit here and be, oh I’m a super hipster style guy, cause I wear the same Uniqlo Henley T-Shirt pretty much every day too, but that’s cause my last girlfriend said I looked hot in them right?! It works!
TUCKER:
Let’s actually talk about this for a sec, your expertise, because this is a podcast that’s going to be one of the few where I don’t interrupt you and talk over you and get real excited about shit because I don’t really know – it’s not that I don’t know anything about this, but you are like – you’re an expert on a lot of things but this is one of your real focuses right?
GEOFF:
It’s a passion of mine, you know, partly cause I’ve always been interested in art you know. I would literally audit art history classes in college because I was just interested right? Not even for credits. I’m like, I should learn more about the history of art in China and India. (laughing) And like I founded and edited an arts magazine
TUCKER:
Just to be clear, you’re straight right?
GEOFF:
Yeah, I’m straight, but like, this is the thing – I’m not afraid of that side of masculinity. That masculinity can be stylish and sensual and women like that. It actually makes you more of a guy.
TUCKER:
Do you actually think – let’s dig in this with you just for a second. Do you think that one of the reasons that you were so interested in art as a young guy is because you knew women liked it and because those classes had a lot of women in them?
GEOFF:
Oh yeah, for sure. Absolutely. You take an art history class and it’s all 80-90% women right? You edit an arts magazine, who is writing the pieces? It’s 80% women.
TUCKER:
So guys, we’ve told you this before, we’re going to tell you it again, one of the best ways to meet women is do things that you like that women like. So, Dr. Miller here, in his life did that. He’s like, oh I like art. I think art is interesting. By the way, 80 percent of the other people who are into art are women and of the dudes, 90% of those dudes who are into it are gay, so it’s basically me as the straight guy and then all these hot girls and then the gay guys who aren’t even competition, which by the way, when we did the Tyler Knight interview, I’m not sure if that’s going to run before or after this podcast, Tyler went to art school, and he like basically showed up at art school, he was one of three straight guys or something, and there were like fifty other guys, all the rest were gay, and then like 300 girls and he’s like, I never, I didn’t realize that women would come to you for sex. I didn’t realize that existed in the world. But like, he put himself in a situation where they were, and he like basically has an artistic sense, so he’s around them , he likes the same things they like, and he basically crushed in college because he was going to an art college. And he’s a straight dude.
GEOFF:
Yeah, and this kind of highlights the point that there are multiple different reasons to go to an educational institution and your future economic success is only one of them. Same experience when my daughter went to the Rhode Island School of Design precollege program, their summer program – the best summer arts program in America for teenagers. Sixty percent women, virtually all of the guys, even at age 15 or 16 already knew they were gay. Right? And so there was a huge demand for straight guys who would even show any interest in what these girls were passionate about. So you don’t have to be an expert, you just have to be better than the average American dufus who’s like never even heard of Rembrandt.
TUCKER:
Alright, so this is I think the big takeaway from this podcast for guys is this something women care a lot about – I know most of you don’t care, and that’s fine. We’re not saying that you have to read like the latest cutting edge European fashion magazines and buy whatever they say is going to be the next hot thing ahead of the season. No no no, in fact, don’t do that – you’ll fuck that up. What we’re saying is, that this is an area that women care a lot about that matters a lot, that will really impact their mating decisions whether it’s short, medium or long-term, and you can improve. It’s really easy for you to become way better than most American guys by having basic style and aesthetic sense. Alright, Dr. Miller, let’s talk about some things that guys can do. What are some things that come to mind for you?
GEOFF:
We’ve already talked a little bit about grooming, but grooming is a big thing in terms of style and aesthetics and it’s not just about your physical appearance, although that’s important, but again, it’s about what it says about your character and your kindness. Do you anticipate, oh if I take care of myself this way, I’m going to smell like this to a woman, and she’ll appreciate it.
TUCKER:
Empathy, not kindness, that’s empathy.
GEOFF:
Yeah, it’s empathy,
TUCKER:
People think they’re the same thing, but they’re not. Empathy means you think about what other people feel and you consider it ahead of time. You can be empathic and also decide, fuck em, I don’t care right? But you’re thinking about what they’re feeling but you’re disregarding it, whereas kindness is where you are taking it into account.
GEOFF:
Yeah, and you know, this varies across women. Some women like for example, a boyfriend who is clean-shaven and then be clean-shaven all the time every day, some women like scruffy. Then be scruffy. But find out what she wants and you know, integrate it into your daily grooming routine. The way you smell is super important, and we’re not just talking about, you need to shower, but also, you know my advice typically is use unscented body care products and then use a really, spend a little money on a really good cologne and use it lightly.
TUCKER:
Do you have any suggestions?
GEOFF:
I use a company called D.S. & Durga which is a pretty obscure hipster scent and it’s like $140 –
TUCKER:
That’s for the people in Brooklyn. For a mainstream American, what would you….
GEOFF:
Basically, whatever your dad is wearing, don’t wear that!
TUCKER:
Right.
GEOFF:
No Old Spice. No Jade East.
TUCKER:
No Drakar. No, what’s the one in the green bottle? I think that’s Brute right? I don’t fuckin’ even know. I don’t actually wear any deodorant or any, well I eat Paleo and I eat really well so I don’t smell bad and my girlfriend does too. Neither of us wear anything, so it doesn’t matter. What are some other – can you think of some scents that maybe if a guy’s like alright I’m gonna take this advice, I’m gonna go buy some really good cologne, can you think of any others ? If you can’t, it’s not a big deal. I’m just wondering.
GEOFF:
Basically, I would take a female friend or like even a sister. It’s just a woman you know, with you to a department store. An upscale department store and try a few things on and don’t buy the first thing that smells good. Wait. Wait an hour. Wait a couple hours because the scent, you know, it’s carried by alcohol and the alcohol evaporates. You don’t really know what it smells like for at least the first half hour.
TUCKER:
You’re going a little crazy here. This is a Hollister Hovey tip. No no you’re going a little crazy. Hold on. No dude’s going to do that. That’s ridiculous. Let me tell you what I used to do and tell me what you think of this. So what I would do a lot of times if I met a girl and this is when I was younger before I really understood sort of everything – this wasn’t a trick but it was more like I was far less experienced right? And so for younger guys, this tip might work for you. You meet a girl, you’re kinda into her, she’s kinda into you a little bit, you’re not sure if you want to go on a date, things are kind of ambiguous right? So what I would do in that time, and it got to be a little bit expensive but it worked really well, is I would tell girls, I’d say hey, I just ran out of cologne, I’m gonna buy a new cologne, do you want to come with me, go to Nieman Marcus, because I don’t know what, I think everything smells good. I’d love your opinion, and then we could go get lunch afterwards or something right? So women, especially if it’s a situation where, it’s a little ambiguous, you are not sure what’s going on. You get to go shopping, it’s low pressure during the day. A lot of women will be super like, oh yeah, that’s great, that’s fun. They like shopping anyway and it’s shopping to help you to teach you something, and Dr. Miller’s one hundred per cent right. Women really fucking care about these things and they consider cologne scent definitely part of beauty aesthetic style right? So what I would do is we would just go , we’d go to the counters, and what also it gives you at the cologne counters, it gives you a bunch of opportunity to like, make jokes, cause you always have goofy people spraying cologne all over you. I mean like department stores are ridiculous. There’s so many places like to make fun of people or tease or whatever, just be funny, like someone sprays something on you and you’d be like ‘oh, it’s like baby poop right? Is that what it’s supposed to smell like?’ And like they’d look all shocked, everyone laughs. Or maybe that’s just my style but anyways, so it’s a really good easy low pressure way for you to interact with women. Especially a woman that you like, that you’re not sure about. Now, if you don’t want to spend – if you do this a lot and you don’t want to buy new colognes every time and then God forbid, the woman comes over to your house and sees 70 colognes, and she’s like, what the fuck dude? You said you were out. Don’t lie about that. You can also just say, I want to buy a new cologne. Or you can just not buy it. That’s actually what you said is ridiculous but is a good addition to what I was doing because you can tell the girl, alright so I heard this guy on this podcast, he’s a fancy academic reasearcher, he knows what he’s talking about, he said to let it sit for a half an hour so let’s go to lunch and then we’ll smell it later or whatever, and then you don’t actually have to buy the cologne. Maybe if it’s great you do buy it, whatever, but that way you don’t have to buy 70 colognes.
GEOFF:
Yeah, the general point there is actually a lot of women kinda – remember what girls do – girls generally on average kind of liked to play with dolls and dress them up. And when they grow up to be women, one thing they like to do is get a boyfriend and kind of improve him and dress him up and fix his style. Cause his style will need fixing.
TUCKER:
Almost every guy.
GEOFF:
Right. And that’s fun, and a guy who is willing to go along with that is really fun. If you can – women love to shop for themselves but they actually, a lot of them really love to shop with a guy to make him look even better.
TUCKER:
Yes. No that’s very true.
GEOFF:
That’s really fun for them.
TUCKER:
Very true.
GEOFF:
So if you are open to that – you don’t have to know what you are talking about, you just have to be willing right? And that’s the empathy again.
TUCKER:
In fact, not knowing is better. It’s way better because what you do is you admit to the woman, hey, I don’t know anything about this. I need help. And so that takes all the pressure off of you. And she’s like, ‘Oh yeah, that’d be great!’ Now first off, not every woman is going to like this, so this is not – nothing we say or virtually nothing we say about women is a hard and fast rule for every single woman. There’s going to be exceptions ok? So God forbid, some of you are going to have to think about things in your life and not just be, oh like it’s a checkmark, we’re going to mark off this check box and I’m done. Not all women – like my current girlfriend – there’s nothing worse for her than like going shopping. So if I did this with her she’d be like ‘What the fuck is wrong with you? I’d rather die’ right? But the vast majority of women I have dealt with in my life love this. And it worked really well and, yeah, ask them, and if they are into it go, and then you can play stupid and you can make jokes cause you’ve already said, I don’t know anything about this right? So she takes control for this little area, and then it gives you a lot of room to be funny, to whatever, to kind of play games as opposed to have to be – you don’t have to be in charge. Let her be in charge in the areas that she’s good at and that she really likes.
GEOFF:
And you know what? One of the most sensual environments to a lot of women is the men’s department in a good upscale department store. I’m talking about the kind of place that has suits and dark wood and mood lighting…
TUCKER:
Nieman Marcus right? Saks Fifth Avenue. What are some other ones? Macy’s sort of. Macy’s is – if you live in a rural area, and you’ve got no other options, Macy’s will work.
GEOFF:
Basically, I mean anywhere tasteful that actually has like salespeople who know what they are talking about.
TUCKER:
So, not Sears…
GEOFF:
No no – UPSCALE
TUCKER:
Not Walmart! Not Target!
GEOFF:
A place that’s a little more than you can afford. But that’s – women love that because it’s like their secret entry into a masculine world right? That they’re not usually kind of allowed in. Cause single women don’t just kind of hang around in men’s departments.
TUCKER:
No just like we don’t hang, if you’re a dude and you hang around a women’s clothing section, that’s fucking weird right?
GEOFF:
Like the lingerie section? But it’s the exact same thing. And those environments are stylish and aesthetically compelling and remember for a woman it’s not just about how you look, it’s the whole environment around you that makes her feel sensual or romantic or sexual.
TUCKER:
Yes.
GEOFF:
And for a woman, feeling sensual is really close to feeling sexual.
TUCKER:
In fact, they are highly linked. Only for prostitutes are they not linked actually.
GEOFF:
Yeah.
TUCKER:
Alright so we’ve got grooming, we’ve got smell, what else?
GEOFF:
Clothing. Here I think the key thing is fit. A lot of American guys wear baggy stuff that doesn’t fit, or it used to fit and they’ve put on some pounds and this drives women nuts because there is no excuse. It costs no more to buy, like a T-shirt that actually fits than one that doesn’t. There is no loss to you for buying clothing that fits and if you don’t know, just find out. Ask the salesperson. Bring a woman with you. So fit is one thing. Natural fabrics, like, unless you are actually going to the gym and you need some freaky high-tech polyester thing to work out in, stick with cotton, leather, linen. Things where you know the origin of the fabric. It didn’t come out of an oil drum.
TUCKER:
You sure? Lululemon stuff is super popular.
GEOFF:
Yeah, but dude, most women are like, what is your shirt even made out of Tucker..
TUCKER:
I don’t know. Why do I care?
GEOFF:
Yeah you don’t know. Exactly.
TUCKER:
Yeah but it feels good though. This feels good.
GEOFF:
Ok. Women care.
TUCKER:
Right. I like it. I think that might be an age thing though. That might be – so that advice, I hear from older professional women or young professional, like late twenties, early thirties, that sort of thing. I don’t hear that – so a lot of advice, again we’ve talked about this, there is a bifurcation. Pre-college, post college. Or college and post-college right? I think, in college I think wearing workout type clothes actually makes a lot of sense and it’s very socially appropriate ok? Post college, young professional, no no no it’s not. It’s absolutely not appropriate anymore. So what Dr. Miller just said, natural fabrics, that kind of stuff, totally true if you have a job, and an apartment on your own, and you are like in a city. Yes.
GEOFF:
Yes
TUCKER:
If you are in college, I don’t think that makes sense like showing up to a frat party in a linen shirt people are like – Unless it’s a Tommy Bahama party, people are like what the fuck’s wrong with you dude?
GEOFF:
I’ll tell you what man. Let’s do the mechanical turk study and find out. Cause this is something we love to do is like, if we don’t know we’ll find out for you. And we’ve already done the shoe survey. And what did we find out there? Women like the leather shoes, not the synthetic shoes.
TUCKER:
Right but there was a slight difference by age though.
GEOFF:
Yeah.
TUCKER:
Right. Remember younger women skewed a little differently so we’re gonna have to break down the mechanical turk study by age as well. Cause it really does, that’s one of those things guys….let me explain this. We’re gonna have a whole episode in a couple of weeks, or maybe a month or two about life stages of mating. And so certain things that work in high school – the basics are always the same ok? But certain things that work in high school don’t work in college, certain things that work in college don’t work when you are a young professional etcetera. There are things that are different. And here’s the rule with clothing is wear things that make sense for the social group you are in. And again that’s going to require a little bit of social intelligence on your part and a little bit of looking around. And if you don’t know, if you are really retarded, then find the two or three or five guys that you know in your social group who do really well with women and wear what they fucking wear. Like that’s a really easy proxy that can sort of solve all your problems ok?
GEOFF:
I will say this though. Apart from clothes that fit, clothes that at least you know what it is made out of, generally a guy in a suit to a woman is kind of like a woman in a bikini to a man.
TUCKER:
Yes.
GEOFF:
Women generally like guys to be a little better dressed, a little more formally dressed than guys think they do right? It’s a little bit age related
TUCKER:
Again that’s generally post college.
GEOFF:
Yeah but I think…
TUCKER:
Not always, but generally. If you wear a suit to a college class, women are going to think you are a weirdo.
GEOFF:
Yeah but in college it can be the difference between you know, a casual shirt with a collar versus without a collar, or jeans that actually fit and are good quality versus like baggy shitty jeans. Or tasteful shoes versus crocks or flip-flops right? So whatever your social group is, getting used to dressing a little better than you are used to dressing can be helpful.
TUCKER:
Yes.
GEOFF:
At least it shows attentiveness , empathy, effort. And we discovered with the shoe study for example, when women look at how you are dressed, they don’t just interpret it in terms of your style, they also interpret it in terms of how much effort is he making to look good for me?
TUCKER:
Yes, they look at it as a signal of what you think about them.
GEOFF:
Yeah. Respect and attraction. And interest.
TUCKER:
Yes. Guys, you don’t understand this. I didn’t understand this for years. So let me explain. The reason I wear the same thing every day – I’ll just be really quick – because I run multiple businesses, I advise companies, I do a lot of shit. Every decision I make literally makes the next decision harder. So for me, wearing the same thing every day is a way to make my life easier. It’s like what Steve Jobs used to do right? And also, I am famous and rich – I can counter signal. The fact that I dress down at restaurants that are $1,000 to walk out the door, shows everyone in the restaurant that like, hey, I can do this and you can’t. In fact, I just spoke at a conference two weeks ago. A crowd funding conference. And like I showed up in the exact same thing and gave the speech, and it was all lawyers and finance guys in the audience and one of the guys afterwards, he’s like you must be really rich to be wearing that. And I’m like, I guess you don’t know who I am. Yeah, I’m doin’ alright. And he kind of looked like he felt like an idiot because he was trying to put me down but I turned it back around on him and like everyone at the table is like – at the lunch after – laughed because they all knew who I was right? And so it was like, I can counter signal. If you are in college, you can dress down and it makes total sense. It’s appropriate. If you are twenty – you graduate college, and you are between 22 and let’s say 29, and you haven’t done a lot in your life, counter signalling in professional situations generally makes you look like a fuckin asshole. You look like the unprofessional shit bird right? Now, if you are Mark Zuckerberg you can do it. He can wear a hoodie to the road show selling Facebook stock because he is Mark Zuckerberg. If you are not Mark Zuckerberg, don’t do that. Alright? And I think that’s a really important point about, sort of like, don’t compare yourself to the men you know who are your idols to how they dress, simply because they can do things that you can’t because they are the guys you know. If you get that famous, shit changes. You don’t have to be famous – successful. Shit changes. Right? But until then, you’re better off – I don’t want to say playing in the rules, cause believe me, if there is anyone on earth who is more, I’m as anti-authoritarian as it gets, but it makes sense if you are trying to get girls to dress in a way that women appreciate.
GEOFF:
So yeah, if it’s a date or just – women usually think it’s a date, even if you don’t.
TUCKER:
Yes.
GEOFF:
Right? And they will have invested hours, typically. And this is not a stereotype, it’s true, women I have talked to
TUCKER:
Not just who you’ve talked to – studies, it’s very clear.
GEOFF:
– hours thinking what do I wear on this date, putting on the makeup, figuring out what to wear, if you show up and it’s obvious you have put zero effort into your grooming and your style…
TUCKER:
She thinks you don’t care.
GEOFF:
She reads that as he has contempt for me.
TUCKER:
Yes.
GEOFF:
He thinks I am some slutty tramp who doesn’t deserve any effort.
TUCKER:
Yeah. He can just show up like he got out of bed.
GEOFF:
And not only is it contemptuous, it also means, he’s not even attracted to me. In their eyes. So even if you are attracted, she can’t tell that, because she interprets how you dress as a major sign of your mating effort towards her.
TUCKER:
Yes. My point when – you are totally right. My point was, I can counter signal because girls know who I am, and they take my counter signal as a sign, as a signal about what I am saying about my relationship to the entire world – not to them. It’s sort of like people meet me, and I make fun of them and they get excited. They are like, ‘Oh it’s so funny. Tucker Max made fun of me.’ Right? If some other dude does it, they’d get upset and want to fight him. Same fuckin’ joke right? It’s expected from me. It’s totally different. Don’t compare yourself to me. Compare yourself to the social group around you. Look, you want to become rich and famous? Bust your ass and do it and then we’ll have a discussion about how to do that right? I want to get back to the point you were making about wearing a suit, ‘cause you didn’t bring this up but this is very important. How important is it that the suit fits.
GEOFF:
Yeah. If you wear a suit and it doesn’t fit, you look worse than a fat naked guy walking down the street.
TUCKER:
That’s true.
GEOFF:
It’s the worst thing in the world. And I know a little bit about suits because I have an aunt who runs a custom suit-making company in New York. Right? And they dress really rich guys. And it’s all bespoke custom suits. And why do they go to bespoke tailors because…
TUCKER:
Just a second, bespoke means made for you right?
GEOFF:
Yeah. Made for you specifically from scratch. From the fabric. Not off the rack. Why do they spend $10,000 on a custom suit rather than $1000 on off the rack? Because it fits better. The fabric might be the same, and the fit makes them look better. Whatever their body shape is.
TUCKER:
Way better.
GEOFF:
Whatever their body shape is, it looks higher status to other guys, you know in the business world who understand suits but women have an amazing eye for detail.
TUCKER:
Yes.
GEOFF:
They might not understand how a suit is constructed or why it fits better, but they will notice, and it makes a big difference. Look at the late night talk show hosts right? Why do those guys, Jimmy Fallon, whoever, wear suits? Because women are attracted to it. And their suits fit impeccably.
TUCKER:
Also it signals professionalism, intelligence, high status, those sorts of things. A little bit tradition. Let’s talk a bit about suits because I don’t own a suit, I never wear a suit, that’s one of the reasons I became rich and famous so I could fuckin’ give the middle finger to suits right? But, I’m different. Here’s the thing. First off, as I understand, I have a friend who imports custom suits from Hong Kong and really nice ones – 500 bucks. Like you don’t have to spend a lot of money for custom suits correct?
GEOFF:
Yeah, if you are in a major city there are these Hong Kong tailors who come around and measure you and fit you for suits and then go back to Hong Kong and then ship them to you after whatever – a couple months – and they are not that expensive. But you can go to an upscale department store and get a pretty good suit on sale for 500 bucks and then get it custom tailored.
TUCKER:
What is the cost of that?
GEOFF:
Like you can usually have things made to fit much better for like an extra hundred bucks on top of the cost of the suit in a way that makes the suit look like it cost three times as much.
TUCKER:
A hundred dollars right? To custom tailor it. Now let me – guys – like I don’t want to be crass about this or weird, but think about how much money in time you spend on women, I’m saying, if you are the type of guy who wears a suit a lot, having a custom suit versus not a custom suit is the difference between taking a girl to McDonalds and taking her to, like, La Bernadin, which is one of the best restaurants in America. It can be that much of a difference. The difference between a woman saying, I am attracted to him and I’m not attracted to him. A hundred dollars. And by the way, it will make you look great professionally.
GEOFF:
That’s important to prioritize here because if you’re out of shape, okay, eat Paleo and do your exercises first for a few months and then buy the clothing. Don’t buy the clothing and then get in shape.
TUCKER:
But you could always get it tailored right, if that happens? No?
GEOFF:
It’s pretty tricky. If you lose a lot of weight, it’s actually pretty….
TUCKER:
But if you are losing more than thirty or forty pounds it becomes … get in shape first.
GEOFF:
So, that’s clothing. It matters more to women than you imagine.
TUCKER:
Let’s actually talk about jeans just for a second too. Cause we have a lot of guys listening who say I don’t give a fuck about suits, come on old man, give me something I can use. Custom jeans, you can get for about 120 bucks on, like something denim.com. Like I have three pairs of custom jeans. One I got from this ridiculous tailor in LA. He does LeBron James’, Kanye West’s clothes. He did jeans for me because I was fucking this model who knows him. Like that’s the only reason he did jeans for me. And those jeans are really nice. They are amazing right? But then I got – the link will be on – go to thematinggrounds.com for this episode, the podcast page, and we will have the link by then. I paid 125 grand and I put in all my measurements…
GEOFF:
125 grand dude? That’s more than your car!
Tucker:
No that would not be correct. I paid 125 dollars! I was like what are you talking about, then like oh, like that’s a lot of money right? I paid 125 dollars and I got two pair, $125 each, and I got two pair that were about 80 or 90 percent as good as the ones I paid $450 bucks from these jeans from this fuckin tailor, and they were almost as good. Almost as good. And by the way, this is one of those things that I wouldn’t have believed it if I didn’t have custom jeans. I’ve absolutely had women say ‘Wow those jeans are nice’. Because most guys wear baggy skater jeans or jeans that don’t fit, or what the fuck ever, and I’ve absolutely had women comment on my jeans. And that’s one of those things like if you come, like I’m such a non-clothes person, I don’t give a fuck. Like I wear Lululemon, fuck you, I’m gonna wear what I want and I’m gonna fuck girls anyway right? But then when I see – like that happens to me, when people compliment custom things, like the two custom things I have in my whole wardrobe, I’m like wow maybe I should have paid more attention to this.
GEOFF:
Yeah, so the point is whatever you’re wearing, whether it’s just jeans and t-shirts, or Super 160 amazing wool suits, whatever it is, the fit matters, the finish matters, the quality matters.
TUCKER:
It matters because women care.
GEOFF:
And here’s the crucial point guys. It’s better to have a wardrobe with a small number of really high quality things that really fit you then the typical American wardrobe where it’s a whole closet full of shit where there is no single item that you’re actually proud to wear, and feel comfortable and confident in. So the overriding thing is you should wear stuff that makes you feel and look good about yourself but you should also stretch yourself a little bit to wear stuff that’s a little finer, a little more stylish, maybe even a little more formal than you are used to because women will appreciate it.
TUCKER:
Exactly correct. Alright so we’ve got grooming, smell, clothing, what’s next?
GEOFF:
We’ve already talked about, you know, just keeping your car clean and also, car style is important, in terms of basically just avoid putting tasteless shit in or on your car.
TUCKER:
Be specific, because a lot of guys are like, ‘Oh yeah, my car’s tasteful’ and I look at it, and I’m like, that’s a disaster.
Geoff:
If your car bounces, unless you are in a certain subculture….
Tucker:
There are subcultures like that that can get you loads of ass…
Geoff:
If you have things on your car that are really really shiny, that’s generally a bad thing….
TUCKER:
Depending on the subculture. If you have a big spoiler and one of those exhausts that makes noise intentionally, unless you are in certain sub-cultures, mainly rice rocket Asian subcultures – not good.
GEOFF:
Just generally a heuristic, a good rule of thumb here is ask yourself, what would a tasteful British gentleman want here?
TUCKER:
No. No.
GEOFF:
That’s my heuristic.
TUCKER:
That’s your heuristic. You are a professor. You’re in your forties. Totally different. No dude. You don’t want some nineteen year old going like, what would Matt Ridley put on his car? Matt’s awesome and brilliant but like so into a different category. No. I think that – what should the heuristic be? Is this something that’s like, who is a normal American guy that you can think of that like ‘Oh yeah that guy would’….who is a good example…
GEOFF:
See? You’re stumped. You don’t have a heuristic. I have a heuristic, and mine works.
TUCKER:
That will not work for me or anyone younger than me! Alright, so here’s a good heuristic. Would any woman think ‘that’s cool’? Not would a guy think that’s cool. Any woman. Can you think of any woman, and if you can, then think, ‘is that woman gonna fuck me?’ And if the answer is not yes, keep it off your car! In fact, putting anything on your car – bumper stickers, fuckin’ spoilers, whatever, rims, any of those things, unless you can specifically name women who are actually going to think that’s attractive and actively want to hook up with you because of it, don’t do it.
GEOFF:
The reason I raised what would a tasteful British gentleman do, is they don’t do anything that tries to be intimidating to other men. Typically. So let me explain further. If you put shit on your car, because you think it looks scary to other guys, like it’s spiky. Or it’s got skulls on it, or it’s like carbon fiber…
TUCKER:
Everyone in Orange County is out now…..
GEOFF:
Anything that like you are ‘Oh this is awesome because I look more like Batman’, and that will intimidate guys, typically that is a turn-off to women.
TUCKER:
Yes. Yes. Not always. There are definitely some subcultures of females who really like that. Just know your subculture but for the most part guys, any of that shit makes you look really lame.
GEOFF:
If she is a goth dominatrix it might work.
TUCKER:
But that’s more about dressing. That’s not about your car. Alright, so we’ve got grooming, smell, clothing, car, what else?
GEOFF:
Furnishings. Apartment. Décor.
TUCKER:
Let’s talk about, yes, décor definitely. Let’s real quick, let’s address accessories.
GEOFF:
Accessories. Yeah. Handbags. No. This is about….
TUCKER:
No man purses.
GEOFF:
Your watch,
TUCKER:
If you talk about man purses, I’m coming over this table at you
GEOFF:
My man purse is right over in the corner over there.
TUCKER:
I know.
GEOFF:
But it’s super tasteful.
TUCKER:
Alright, move on to things that guys can actually use.
GEOFF:
So it’s not just what you wear, but you can really nuke yourself if you’re surrounded by any kind of accessory. You’re wearing a great suit and then you have a ratty nylon backpack. Or your watch is both cheap and tasteless. Or your glasses…
TUCKER:
If there is tape on the corner.
GEOFF:
Are ten years out of fashion or whatever.
TUCKER:
Or google glasses! Unless you are in Silicon Valley and already married, and you wear those, you are a fuckin glasshole. Take ‘em off!
GEOFF:
Yeah. Anything that involves quantified self, or measuring or wearing electronics that…
TUCKER:
..make it inconspicuous, or take it off!
GEOFF:
So again, for me a lot of the same principles apply. You know, like natural fabrics like leather for watchbands. Generally for watchbands women seem to like leather more than metal for some reason. I don’t know why. It’s more tactile.
TUCKER:
Unless it’s Rolex.
GEOFF:
And this is where there is kind of a tradeoff where you can spend a lot of money on tasteless things that are a huge turnoff. And a little bit of self-education goes a very long way. This stuff doesn’t take money but it does take a little bit of intelligence, research, asking advice. And here’s one specific thing: don’t subscribe to men’s fashion magazines. Don’t. Because generally they are trying to sell you really expensive prestige branded shit for the companies that advertise heavily in those magazines.
TUCKER:
And they’re fuckin’ worthless. Esquire, GQ, Maxim – fuck ‘em. They don’t write about me anyway so what are you going to do – not write about this? They are culturally irrelevant anyway. I don’t give a shit.
GEOFF:
I actually kind of like Esquire but don’t pay attention to their clothing advice.
TUCKER:
You would. You want to be a Brooklyn hipster. Right. Their clothing advice is very much like, it really is gay men writing for gay men. Even in the mens mags. You think they’re not? It is. I mean literally that is what the editors are. Either they are gay or they are these ridiculous preposterous Brooklyn hipsters and it’s like, none of that shit matters to 90% of American men you know?
GEOFF:
I have a soft spot for Brooklyn hipsters because my last girlfriend was like at the centre of that world but…
TUCKER:
She actually had good style.
GEOFF:
She had great style.
TUCKER:
Right. And she’s a nice person, and she’s attractive. You could put her in Omaha and no one would know she was a Brooklyn hipster. Most Brooklyn hipsters, you put them Omaha, and people are like ‘get the fuck out of here. What’s going on? Like you’re a weirdo.’ Totally different. Here’s the rule with accessories. I think Dr. Miller named it. Or nailed it. It’s so easy to spend too much money on bullshit, so you better know what you’re buying and why right? And here’s the thing: accessories send very clear signals about you. Understand this guys, if this is your takeaway on accessories you’ll be fine. We are not telling you not to wear cheap watches because we give a fuck about your fashion sense, I don’t care. This is about mating. This is about women. What and how are women going to react to you right? Otherwise, I don’t even give a shit about your watch. Why am I, on a podcast, gonna talk about watches? After all, what do these things matter? Here it is: all of these things signal things to women. And if you don’t know exactly what these things signal to women, keep it off. Because chances are if you don’t know, it will signal something bad.
GEOFF:
That’s a good general point. If you don’t know what you’re signalling you’re signalling inferiority.
TUCKER:
Yes. For real. Like that’s the whole thing about google glass. Like I’m making some bullshit moralistic statement, or I’m not trying to signal my status by talking about it. I don’t really give a shit about google glasses, I’m just telling you that I don’t know any women whose like ‘Oh that guy’s got google glass on.’ You know, google glass – I can’t even say it without fucking stumbling over it. It’s so stupid. You know – he looks hot – or whatever. Women pay a lot of attention to what you wear, what you put on your body. It matters to them. Know what they think of what you put on. And if you think – listen – like I said, there is a tiny subcategory where google glass might be good. Wear it at that one nerd convention. Not even. That one COBOL progammer convention program you go to. It’ll be cool. Everywhere else, take it off. Alright, let’s talk about….this is something I definitely have nothing to say about. Décor. So your apartment. Actually I do. Décor is like, I hear that, and I’m like what the fuck dude. I’m not reading Architectural Digest. Your apartment. What does your living space look like? Because hopefully, if you have been listening to our podcast, you will be better with women, and at some point, some of them will choose to sleep with you which is great. Everyone wins if that happens. Right? Hopefully she wins too. Hopefully you are not a disappointment. But everyone wins. So she is going to come back to your place. At least, some of the times. What does your place look like? Super important.
GEOFF:
We already talked about this, like in relation to sexual disgust and hygiene. Is it clean and tidy? That’s the number one most important thing that drives women nuts. If it’s not, that’s the first thing you have to fix. It’s literally harder for women to relax sexually, and to enjoy having sex with you if your place is messy and dirty.
TUCKER:
On a physiological level.
GEOFF:
On a physiological level, yes. The second thing I would say is most important is actually lighting. And this is something most guys are absolutely oblivious to. They turn on overhead fluorescent lights and think that that’s going to make a woman relax. No, it makes a woman think she is at her gynecologist’s office.
TUCKER:
Or being interrogated.
GEOFF:
So you need lighting that is at eye level or below that’s warm in terms of its spectrum and you need….if it’s sexy time, it’s candle time. That stuff makes you look physically better in terms of your complexion.
TUCKER:
Women do love candles don’t they?
GEOFF:
They love it!
TUCKER:
I don’t get it!
GEOFF:
It’s because we evolved with fire!
TUCKER:
It’s like one of the first things my fuckin girlfriend did was when we moved in was light fuckin candles everywhere. Like it’s some fuckin spa. I mean I don’t hate candles but I’m like why do I have candles everywhere?
GEOFF:
Pay attention to what women want when they go to a spa. And they pay $200 for some massage. What is that environment like? Clean, tidy, smells great, candles, good lighting.
TUCKER:
Music. And it’s not fuckin. Ok I love rap – love Eminem he’s great, one of my heroes – but like not super good for setting mood. Unless the mood is to fight or something.
GEOFF:
So clean, tidy, good lighting. One thing to say about lighting is humans, estimates vary, but we’ve had control of fire. We’ve been cooking for at least half a million years. What that means is our ancestors literally evolved by campfire light. We evolved to look good by firelight. By candlelight. The human complexion, human skin, hair, eyes, it all looks when there’s like…..and it’s not overhead lighting.
TUCKER:
In the warm yellow light.
GEOFF:
Right. The warm yellow light. This is why women love fireplaces, candles. So all of that stuff is amazingly romantic and it’s really cheap. It’s so cheap…
TUCKER:
It gets expensive though if it gets out of hand and burns your shit down.
GEOFF:
Yeah, don’t like, “I ran out of candles so I’m going to set my books on fire.”
TUCKER:
Hold on. Noone’s that stupid. Not even our listeners. That’s pretty interesting. I hadn’t thought about candles and fire and evolving and makes total sense. Most shoots use either natural white light, which is daylight, or a subdued yellow light. I hadn’t thought about that, like from a photographic…yeah, you’re totally right.
GEOFF:
I’d say the fourth most important thing is your linens, your bed linens. If she’s going to have sex with you, it’ll probably be on your bed, probably most of the time.
TUCKER:
At least some of the time.
GEOFF:
And if you have crappy polyester sheets that repel all of that sex sweat, it’s just, it’s horrible. It’s a real turn off. So if you don’t invest in anything else, just get some good high thread count cotton sheets and keep them clean. Wash them at least every two weeks so they smell fresh. That’s a big turn on. Women will literally have better longer sex and more orgasms if your linens are nice.
TUCKER:
They are more likely to have sex. I’ll tell a story. This is one of those things where you are like ‘yeah, yeah whatever dude’. No. This is not bullshit. I remember – I’ll never forget this because it didn’t happen too long ago. Three or four years ago. I had hooked up with one girl, and she left in the morning. And she had, I guess a lot of makeup on and I had light – you know, eggshell whatever, brown – light brown colored sheets. Really nice. 600 – 700 count Egyptian cotton sheets, so like, very nice, but she left a little bit of mascara on the pillow. Not on purpose, I was fucking her right? Shit happens. And then we had a little bit of sex juice left over, mine and hers, both, whatever. The point is, that night another girl came over and I hadn’t thought about it, because I’m disgusting and I’m a dude, whatever right? So we go into my room. And this is a girl who, she was down, she was ready. This is not like an ambiguous thing. And turns the light on in the room or something, I can’t remember. She saw the mascara on the pillow and made an audible noise like ‘uggh’ and then she turned the light on. So there was enough light she could see that. Turned the light on, pulled the sheets back and then saw the cum stain or whatever, and she’s like ‘ok, I’m not fucking you until you change the sheets.’ And I still slept with her ok, like she wasn’t like a ridiculous crazy person about it, but like literally made me – ok I didn’t change the sheets, she changed the sheets. I’m smart enough to make her, but whatever. The point is that that situation could have gone very poorly for me. It ended up going fine. But women think about this, and look at it, and it matters.
GEOFF:
And their sensory discrimination is better than yours. So unless it smells absolutely fresh to you, it will smell disgusting to her. Same for towels. That’s another pet peeve a lot of women have.
TUCKER:
Dirty towels yes.
GEOFF:
He hasn’t washed his towels or his washcloth in ages.
TUCKER:
We were talking about décor. Let’s talk about bathroom. We’ve talked about bathroom cleanliness right? So let’s say guys say ‘Look dude, my fuckin bathroom’s clean, so what’ right? What are some thing you can do, small things, easy things that makes your bathroom….alright, clean is the baseline guys. Here’s the thing. This is not one of those things where it’s like I’m either attractive or not, no no no, you’re either attractive or unattractive. And unattractive makes her not want to have sex with you. Whereas attractive makes her want to have sex with you. And there is not usually a huge middle ground. Neutral is not a big emotion in mating. It’s either attractive or unattractive. So a clean bathroom, that’s basically neutral right? I’m not saying, a neutral bathroom is not impossible of course. That’s basically neutral ok. No woman is going to make a decision based on a neutral bathroom, but if you have a clean bathroom it can make you more attractive. I’m sorry – So a clean bathroom is neutral. What can you do in addition to a clean bathroom that women will say ‘oh that’s really attractive’ about the guy.
GEOFF:
So like when I moved into my New York apartment when I was working at NYU last year, the first thing I did is switch out the shower curtain. If your shower curtain is more than three months old, change the shower curtain. Women will notice it.
TUCKER:
A lot! They get fuckin skeeved out by little mouldy shower curtains.
GEOFF:
And you can get a cool tasteful style, you know, shower curtain at Amazon for $30.
TUCKER:
What? Go to Walmart and get a fuckin clear one for $3. Either one is fine, just make it clean. Because mouldy is super unattractive.
GEOFF:
Yeah, mould does not make her…
TUCKER:
Excited.
GEOFF:
Yeah. I’d change the showerhead. Women love good showers and most guys have apartments with showerheads that suck. And you never even think about it but this is easy, and you can brag about it later. You know, ‘I changed the showerhead’. Most guys can’t do that.
TUCKER:
Who is going to brag about it? To a woman? I don’t know about that. That’s a little advanced. That’s adult shit. What are some, like ‘come on dude, I’m not spending $80 on a showerhead’. What is $10 or under, takes one trip to Target, or something like that?
GEOFF:
Having enough towels. Most guys don’t have enough towels. Cause women need like three towels.
TUCKER:
Candles is another one. So it’s not just everywhere else. Candles in the bathroom.
GEOFF:
Also, women evaluate your guy stuff. Like what are his razors like.
TUCKER:
They’ll go through your fuckin drawers by the way.
GEOFF:
Right. And if you have cool mysterious masculine stuff that’s not like what they see in Walgreens every day, that’s intriguing to them.
TUCKER:
I don’t even know what you’re talking about.
GEOFF:
Like, if you actually have, like a shaving brush and not just like a can of Gilette shaving cream. Right? Like if you have a nice metal handled Harry’s razor like I use. If you have a good cologne, put it out there. It’s decorative. They’ll judge you by the quality of your shampoo and conditioner. Right? If you have shitty acoutrements that’s like, oh he’s still a boy, he’s still a teenager. He’s got no self respect.
TUCKER:
So guys, let me be clear about this. These are small things at the margins. These are not going to be the big things that women judge you on, so please don’t rush out and go ‘oh my god, I gotta get my bathroom perfect’. Worry about fundamentals first. These are sort of, we are getting to the marginal things, but they are things that do matter, even a small amount right? So I think we’ve nailed sort of all the things guys can do, so let’s just review. Grooming. And that’s not just being clean, that’s keeping everything looking nice, if you have a beard etc. Your smell. So wear some sort of nice cologne or something that smells good. Use it maybe to meet women or to get to know women better. Clothing. The big takeaway is to wear stuff that is appropriate for your social group and make it fit, especially suits and jeans. Car. Keep it clean. Don’t put accessories on it that are stupid unless you know that the women like them. In terms of accessories. Know what you are signalling. You know, if you want to wear spiky chains and shit, that’s great if you’re going to a punk rock bar. If you are going somewhere else, it doesn’t make sense. Apartment. The big thing is keep it clean. Keep it looking nice. Candles and a fireplace if you can. Serene, calm, things like that work.
GEOFF:
Linens, towels, bathroom. Also we should talk about what you have on your walls.
TUCKER:
I was going to say. Art was going to be the next one.
GEOFF:
Generally, posters – bad. In certain colleges, ok, have posters on your walls but again, nothing on your walls that’s designed to make cool or intimidating to other guys.
TUCKER:
So like Bruce Lee with nunchuks?
GEOFF:
Or all your Quentin Tarantino movie posters. Take those down. Women don’t care.
TUCKER:
Unless you are one of those goofy film guys. And that’s your thing. Ok, whatever.
GEOFF:
So things that are just attractive, restful. You know. Landscapes. I don’t know.
TUCKER:
Pictures of people. Happy faces.
GEOFF:
Cute animals. Yeah.
TUCKER:
I don’t know about – cute animals might be a little weird on a guy’s wall. It depends. If it’s your animal it’s fine.
GEOFF:
Little kittens. You could do it ironically. Little kittens.
TUCKER:
You are a fuckin hipster. ‘Ironic’ kittens on the wall. What the fuck are you talkin’ about? No. Pictures of YOUR dogs or cats, if you have cats and you’re one of those fucking weirdo dudes with cats – then that’s fine.
GEOFF:
Photos of your family is actually a good thing. Right? Where you are from – have some pride in your roots.
TUCKER:
If you can.
GEOFF:
Don’t be like that sociopath where ‘oh I have no past. I’m from nowhere’. A woman is reassured by being able to see ‘oh yeah that’s….’
TUCKER:
I have no past no past. I am the outlaw Josie Wales…..oh, that’s awesome. Alright so, the big takeaway with this whole thing is pretty clear guys is women care a lot about this stuff, so if you make a minimal effort, you can get ahead of most guys and women will respond. Notice how, gentlemen, we have said nothing about how to be stylish. Nothing about like ‘oh you need to have this leather coat, or you need…’ No. We have not told you how to look like a European dude, you know, or a gay dude, or a hipster. Absolutely not. Not necessary. In fact, most women, outside of big cities especially, are suspicious of guys who express themselves through fashion. Like, if you are really super fashionable, unless you work in fashion, or you are gay, women are like ‘why is this dude really into fashion this much?’ If you are more into it than she is, unless there is a very clear explanation, or you are European, women might be a little bit confused. Everything we have told you is actually really simple to do, really easy to do, and will make an impact on women in the ways that matter.
GEOFF:
It’s just about surrounding her with things that make her feel, you know ‘this is a relaxed, beautiful environment’. And when women are surrounded by things that feel tasteful, stylish, beautiful – they relax in their bodies and they are more open to everything else you do in terms of conversation and flirtation and humor and everything else.
TUCKER:
Exactly. Alright. I think we’ve got that one!

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