About Mating Grounds

Plainly put: The Mating Grounds is a resource dedicated to teaching men everything they need to know about sex, dating and women.

Mating Grounds is the brainchild of #1 bestselling author, Tucker Max, and renowned evolutionary psychologist, Professor Geoffrey Miller. The information and advice they offer is grounded in the most recent breakthroughs in evolutionary psychology, human sexuality, behavior genetics, and animal communication, but presented through the lens of personal experience and actionable information.

We believe men and women ultimately want the same thing: to get together and have relationships with each other. Our goal to help facilitate that connection.

We believe that by assembling and explaining the latest scientific research, and combining it with decades of real world experience–while providing a non-judgmental, agenda-free place to learn it–we can teach men everything they need to be successful with women..

We also believe that “success with women” means different things to different guys. Whether they want to be better at having short term relationships (hook-ups), or want to find a women to commit to and settle down with, or anything in between, the information here will help them achieve their goals in a way that is not only effective, but also honest, ethical, and rewarding to everyone involved (most importantly–the woman on the other side of the relationship).

We believe that most “Pick-up Artists” are sociopathic, bullshit scammers. The PUA scene is not transformational, it’s transactional. Its not about getting to know women, it’s about getting over on them. We believe Mating Grounds is the answer to the PUA strategy for all those men who have nothing meaningful to show for their efforts.

We believe that in the world of sex and dating everything happens for a reason; and that reason is the effort you put in (or don’t) to making yourself as attractive as possible to women. We believe Mating Grounds will provide young men with the tools to make that happen.

We also believe that women when say things like “There are no good men out there,” they are both right and wrong. Most are not coming off as “good men” to women. But we also believe it’s not their fault–no one has ever explained to them, in a way they can understand, what they need to do in order to be a “good man,” and we believe that we can show them exactly how to do this.

At Mating Grounds, the goal is to provide men with a comprehensive guide to understanding and navigating the entire mating process—from it’s beginning (puberty), through the different forms and stages of dating, all the way to marriage (or whatever form of relationship a man chooses). The Mating Grounds is the resource that all men wish they had when they were 16, to teach them all the lessons about sex and dating they had to learn the hard way (or never learned at all).

The primary way we help men do better with women is first by teaching them to be better men. Then we teach them about women: specifically what women want in their men, when they want it, and why.

We are trying to show young men how to cultivate and radiate the core traits that can not only make them better men and more successful at life, but also really matter to women—traits like intelligence, energy, emotional stability, and status—so that they stop squandering their time, energy, and talent chasing the things that get them nowhere (useless degrees, antiquated job skills, consumer debt, and conformity), and start doing things that help them in life and with women (being healthy, successful, intelligent, emotionally stable, etc).

Furthermore, we are trying to help young men understand how almost everything they do in life—school, work, earning, spending, learning, socializing, sports, leisure, etc.—can help build their sexual attractiveness and mating success when they fit it together with what women really want. We are trying to revolutionize how young men think about their whole lives, and not think that their dating lives are separate from the rest — because it’s not.

About a year ago, Geoff had a chance encounter with Tucker. Geoff told Tucker’s he’d heard of his books, and explained that he had to spend hours explaining to his nephews that they were not advice books.

Tucker “Well of course not, my books are just funny stories about the really stupid, ridiculous things I’ve done. Why do they think they’re advice???”
Geoff “Well, they’re all 14-20, and your writing is the only frank and honest thing they’ve ever read on sex and dating. There is nothing else that talks about these issues the way you do. In the absence of that, they use what they have, and they take your books as advice.”
Tucker “That’s fucking stupid, it’s not designed as advice! There must be something that explains sex and dating in a clear, informational way.”
Geoff “I have looked, quite extensively, for a book or something that honestly and frankly addresses the entire spectrum of sex, dating, women and relationships, especially for men. I have never found one. I have to spend hours answering their very basic questions about these issues.”
Tucker “No fucking way. This has to exist.”
Geoff “It doesn’t. I’ve looked.”

Tucker spent the next 30 minutes on his phone, scouring the Internet. Geoff was right. There was nothing. This was a hole in the market so big, it was hard to see unless you stood far enough back.

Tucker “How could this not exist?”
Geoff “Well, there are several reasons. The social climate in this country is such that it’s hard to talk honestly about sexual issues. Furthermore, most of the people who do talk about these issues have an ideological agenda that colors their view and distorts their advice; religion or abortion or abstinence, etc. Even the stuff without explicit agendas suffers from a complete lack of scientific rigor, or even worse, are manipulative and unethical, like all the pick-up artist garbage.”
Tucker “Oh my god…can you imagine how much easier and better our lives would have been if at 15, we knew everything about sex and dating that we know now? It’s mind blowing. What if we did that? What if we took what we know now, and make it available to every man in America, in an easy to understand, accessible way? How great would that be? That could change the world!”

Geoff was intrigued by the idea, but not fully sold. A few months later, he was at a Thanksgiving dinner with his entire extended family. He was chatting with about 20 of his young male cousins–the same ones who recommended Tucker’s books–about women and dating. They were peppering him with questions, basic questions–the fact was, they were not getting the insights they needed from their parents, their schools, the media, not even porno. Their culture was failing them, and young women were frustrated with them, and they were frustrated with their love lives.

Geoff brought up the idea that Tucker floated, about creating a guide to sex and dating for young men. They went ballistic, and begged him to do it. They were all very different from each other–some fundamentalist, some atheist, some young Republicans, some hipster liberals–but the commonality was that they didn’t care where the insights came from, they just needed guidance.

That was when Geoff decided to team with Tucker and build The Mating Grounds.


Author Bios

Geoffrey Miller, PhD

Miller is a world-famous evolutionary psychologist, popular science author, and researcher.

His first book was The Mating Mind: How Sexual Choice Shaped The Evolution of Human Nature (2000), published by Doubleday (hardback) and Anchor (paperback) in New York, by Heinemann (hardback) and Vintage (paperback) in London, and in twelve foreign translations. It changed the way people thought about human sexuality, inspired a new generation of researchers, became a citation classic, and is now considered one of the leading theories of how the human mind evolved. Then he co-edited an academic volume, Mating intelligence: Sex, relationships, and the mind’s reproductive system (2007) (Lawrence Erlbaum Associates); this showed how The Mating Mind was sparking whole new areas of empirical research, giving new insights into everything from personal ads and speed-dating to mental disorders and creativity.

His most recent book was Spent: Sex, evolution, and consumer behavior (2009), published by Viking (hardback) and Penguin (paperback) in New York, by Heinemann (hardback) and Vintage (paperback) in London, and in seven foreign translations. Intended as a ‘calling card’ for Miller’s market research consulting, it led to work with many Fortune 500 companies, advertising agencies, marketing and social media start-ups, and NGOs, including Procter & Gamble, Unilever, Coca-Cola, Covergirl, McCann-Erickson, Publicis, DDB, and DKT International; it also led to invited talks at top business schools such as Harvard, Yale, Wharton, and Warwick, and to an endowed visiting professorship at NYU Stern Business School.

Miller has a B.A. from Columbia University and a Ph.D. from Stanford University. He has more than 100 academic publications (cited more than 6,000 times), has reviewed papers for more than 50 academic journals, and has given over 160 talks in 12 countries. He is a Fellow of the Association for Psychological Science, and a tenured professor at University of New Mexico. He has also worked at NYU, UCLA, University College London, the London School of Economics, the Queensland Institute of Medical Research in Brisbane, Australia, and the Max Planck Institute for Psychological Research in Munich, Germany. He has taught many courses on evolutionary psychology, human sexuality, mate choice, emotions, personality, intelligence, and behavior genetics, and won the 2008 Ig Nobel Prize in Economics at Harvard for his paper showing that lap dancers make higher tips when they are ovulating. He has appeared in over a dozen TV documentaries for PBS, BBC, Channel 4, The Discovery Channel, and The Learning Channel, and his previous books got great reviews and features inScience, Nature, New Scientist, The New York Times, The Washington Post, The Economist, The Financial Times, Wired, Time, and Newsweek.

Tucker Max

Tucker Max is a world famous #1 Best Selling Author whose books invented a new literary genre (fratire).

Tucker Max’s first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, and has over 2 million copies in print worldwide. It was on the best seller list for 214 weeks spanning six calendar years (2006-2012). His second book, Assholes Finish First, and his third book, Hilarity Ensues, have over a million copies in print worldwide, and are also multi-year NY Times Best Sellers. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time.

His writing created and pioneered the literary genre “fratire,” and he was nominated to the Time Magazine 100 Most Influential List in 2009.

His first book was turned into a movie based on his life, also called “I Hope They Serve Beer In Hell.” Tucker not only co-wrote the screenplay, he was a producer on the movie. He has had hundreds of articles and profiles done on him in all major media publications, including The New York Times, The New Yorker, and Forbes. He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently lives in Austin, Texas.

Nils Parker

Nils Parker is an editor and story consultant for writers and businesses across all genres and verticals. He helps them tell their stories across multiple media platforms to turn their ideas into brands and their readers into buyers.

As an editor, Nils has edited dozens of New York Times & Wall Street Journal bestsellers, including the genre-defining I Hope They Serve Beer in Hell by Tucker Max; the controversial media exposé Trust Me, I’m Lying by the former director of marketing for American Apparel, Ryan Holiday; and most recently, Choose Yourself by the mercurial hedge-fund manager turned blogger, James Altucher. Combined, the books he has edited are approaching 5 million units sold. As a writer, Nils is an accomplished screenwriter who has written and sold multiple independent projects.

As a story consultant, Nils is a partner in the marketing consulting firm Brass Check, where he works with clients of all stripes to develop advertising and marketing campaigns from national travel brands like Funjet and Southwest Vacations to startups like MicroVentures and multinationals like CITGO.

Nils received his BA in History from the University of California, Berkeley in 2001. He currently splits time between Milwaukee and Los Angeles with his wife and their dog, Buckley.